Light bulbs are for illumination

The best time, sometimes the only time, to capture your ideas is at conception. And the best way to make sure you've captured a cohesive and sensible idea is to describe it to someone else. Enter the blog: you can capture your ideas and receive helpful comments from people probably more intelligent than you. You gain the opportunity to find fame, fortune and, most importantly—connections. Isn't that worth fifteen minutes of your time?